PPC and Staffing (and recruiting)

Can you imagine being able to recruit nurses for $70? How about medical billers for $5?

Pure fiction you say? So did I, until I met Tom Andrews with Key Search Marketing. Tom's firm specializes in PPC (pay per click) advertising for the staffing industry. They have been working with several staffing firms to use PPC for healthcare and financial recruiting. And so far, the results are astonishing!

With rates shooting up on Monster and CareerBuilder, PPC offers a real solution for the industry. We'll be watching to see where this goes!

PS: Want to learn more about PPC (and other forms of search marketing)?
Check out this back issue of The Idea Club: SEO & SEM: The Wild West of Marketing

100% Full-Disclaimer:
At Haley Marketing, we were so impressed with the results Key Search Marketing has produced--and their very honest, and fair, approach to service that we have formed a strategic partnership. If you're interested in learning more about PPC recruiting, we'll be happy to put you in touch with the right people!

Haley Marketing Clients Win at Staffing World

I am very proud to report that Haley Marketing clients won 3 awards at this year's Staffing World Conference, including BEST of SHOW! Here are our winners:

Direct Mail
ABR Employment Serices - Award of Excellence
Premier Staffing Services - Award of Excellence and Best of Show

Website
Phoenix Personnel: Website Award of Merit

You can check out Haley Marketing's award winning work here.

Have I become blogging roadkill?

What's that expression about not being able to pave a road with good intentions? Just over a year ago I launched this blog. I hoped to create a different outlet for ideas than our firm's enewsletter, The Idea Club. And if you look at the posts below, you'll quickly see that good intentions became a long unpaved road over the past year.

Well, it's time for take two. We've developed a new approach to blogging, invited more marketing experts in our organization to contribute, and assigned responsibility for someone to kick my butt to make sure this gets done.

Watch for more ideas on marketing in staffing coming soon, and if you just can't wait for more marketing ideas, here are links to the 2007 issues of The Idea Club:

• 5 Marketing Lessons from Staffing World
• Persistence Over Pressure
• Harry Potter and the Secret of Marketing Staffing
• SEO & PPC: The Wild West of Marketing
• More Candidates. Less Cost. Maximizing the Recruiting Value of Your Website
• 2007 Marketing Trends in Staffing