I stand corrected: Cold Calling Ain't Dead

Cold calling is dead.

Or so I've been told...and I believed it too. I, like many marketers, have been beating the drum that cold calling is 99% wasted time. After all, less then 1 in 10 cold calls produces any sort of result (a 2005 Direct Marketing Association survey found that lead generation telemarketing gets a response 8.55% of the time).

And then I read an e-mail today that completely changed my thinking. While I still believe that cold calling to pitch your services is a huge waste of time, this article showed a technique that I am 100% certain (okay, at least 99% certain) will work.

Take a minute and read: Cold Calling Works, You're Just Doing It Wrong